Google has introduced a new set of tools and safety measures in India aimed at protecting users from online scams and strengthening digital security. The announcement was made at the India AI pre summit event where the company highlighted how the growing use of artificial intelligence can help fight increasingly sophisticated fraud attempts. Google has committed to improving online safety in the country through a combination of advanced machine learning enhanced fraud detection real time alerts and stronger partnerships with government agencies.
A major highlight of the initiative is the expansion of Google’s AI systems that work across products like Google Pay Google Messages and Google Play Protect. These systems are designed to spot suspicious behavior and warn users before they fall victim to fraud. Google Pay has already issued millions of alerts about risky transactions and continues to refine its detection models. Google Messages is filtering enormous volumes of potentially harmful texts each month blocking many scam attempts before they reach the user. Play Protect is being strengthened to better identify harmful applications including those that may pretend to be legitimate services.
Google also announced the opening of a new Safety Engineering Centre in Hyderabad which will serve as a hub for security research and the development of trustworthy AI systems. This center will focus on better threat detection safer app environments and methods that make digital experiences more secure for both individuals and large organisations. The company emphasized that India’s fast growing digital ecosystem requires strong protection and that this facility will play an important role in building long term solutions.
Another key part of the initiative is an increased collaboration with government bodies such as the Indian Cyber Crime Coordination Centre. Through this partnership Google aims to improve awareness around cybercrime report emerging threats more efficiently and support enforcement agencies with technical insights. Public awareness programs will also grow under this effort including educational tools that help users recognise misleading messages fraudulent payment links and impersonation tricks.
Google is expanding its DigiKavach program which focuses on early detection of scam patterns. The company says this effort has helped millions of users become more informed about common digital threats. Google is also investing in teaching digital safety to a wider audience using interactive formats that make learning easier especially for first time internet users.
With these new tools and efforts Google hopes to significantly reduce losses caused by online fraud for Indian users. The company believes that advanced AI models can identify suspicious activities sooner than traditional systems and deliver alerts quickly enough to prevent financial harm. The goal is to create a safer digital space where people can use payment services messaging platforms and applications with more confidence.
The announcements made at the pre summit event reflect Google’s broader intention to support India’s digital growth responsibly. By combining cutting edge AI local partnerships and user focused education the company aims to build an online environment that is safer and more trustworthy for everyone in the country.
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