Apple has reportedly acquired the Israeli artificial intelligence startup QAI in a deal valued at around two billion dollars. This acquisition marks one of the largest in Apple’s history, second only to the purchase of Beats in 2014. QAI is known for its advanced technology that can detect subtle facial micro movements, allowing devices to interpret silent speech and emotional cues.
The startup was founded in Israel in 2022 and has quickly gained recognition for its innovative approach to human device interaction. The team, including CEO Aviad Maizels, will join Apple and bring their expertise in AI, imaging, and audio technologies. Maizels is notable for previously founding PrimeSense, whose technology formed the foundation of Apple’s Face ID system.
This acquisition highlights Apple’s commitment to expanding its capabilities in artificial intelligence and wearable technology. The integration of QAI’s technology could enhance future Apple products such as iPhones, AirPods, smart glasses, and the Vision Pro. Users may soon see devices capable of responding to silent commands and recognizing subtle emotional cues, opening new possibilities for interaction.
Industry experts suggest that Apple’s move is strategic in maintaining its competitive edge against other technology companies investing heavily in AI and wearable interfaces. The acquisition positions Apple to explore new forms of communication and user experience that go beyond traditional voice commands.
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