AI startup Alle, backed by Elevation Capital, has shut down its operations after struggling to achieve a sustainable business model. Founded in January 2023 by former Meesho executives Prateek Agarwal, Harshit Madan, and Pavan Patil, Alle aimed to offer a personal AI stylist experience for users. The platform allowed users to discover outfit ideas and explore curated fashion options from over a thousand brands through an interactive chatbot.
Despite attracting over 1.5 million Gen Z users and partnering with warehouse management platform EASYECOM to expand its B2B offerings, the startup was unable to generate durable revenue. After six attempts to pivot its business model, the team decided to close operations in October 2025. The Alle app has been removed from both the Google Play Store and Apple App Store.
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