Global brands like Coca Cola Nike and Starbucks are embracing artificial intelligence to improve customer experiences streamline operations and boost marketing efforts. Coca Cola has invested heavily in AI and cloud technology allowing it to create interactive campaigns that reach customers in multiple languages and across numerous markets. The company also uses AI to analyze social insights weather patterns and purchase history to deliver personalized marketing and inform product decisions.
Nike is using AI to enhance personalization and retail innovation. Technologies like Nike Fit use smartphone cameras and AI to model customers feet in three dimensions helping reduce returns and improve satisfaction. The company also offers AI powered assistants to guide customers through product selection and shopping experiences.
Starbucks has developed the Deep Brew platform which leverages AI to tailor product recommendations optimize labor schedules predict inventory needs and adjust in store menus. These AI powered systems have contributed to higher engagement and better efficiency across the companys stores.
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