Starbucks has long been a dominant name in the global coffee industry but in recent years it has faced challenges from shifting consumer preferences increasing competition and economic pressures. Questions remain about whether the company can regain its appeal and continue to attract loyal and new customers. Starbucks is responding by expanding its menu with premium beverages plant based options and seasonal drinks aimed at younger consumers. The company is also investing in technology to enhance mobile ordering delivery services and loyalty programs to improve customer experience. Experts suggest that regaining popularity will require Starbucks to combine innovation with the quality and consistency that built its reputation while also addressing trends in sustainability and ethical sourcing
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