The makers of O Romeo and ticketing platform BookMyShow have sparked conversation among moviegoers after ratings and user reviews for the film were suddenly disabled on the platform. The move has left many fans confused, especially at a time when online ratings play a major role in influencing audience decisions and box office momentum.
O Romeo, a romantic drama that has been drawing attention for its performances and emotional storytelling, was expected to generate significant online buzz. However, visitors to BookMyShow recently noticed that the usual section for user ratings and public reviews was no longer visible. This has led to speculation about whether the decision was made by the platform itself or at the request of the film’s producers.
In recent years, online review systems have become highly influential. Platforms like BookMyShow allow viewers to rate films immediately after watching them, often shaping public perception within hours of release. While this system encourages transparency and audience participation, it has also occasionally been subject to review bombing, coordinated campaigns, and polarized reactions.
Industry observers believe that disabling ratings may sometimes be a strategic step taken to prevent manipulation during the crucial opening days of a film’s theatrical run. Negative or overly positive mass ratings posted within a short span can distort the overall impression of a movie before word of mouth stabilizes. In some cases, technical moderation policies are also cited as reasons for temporarily turning off public feedback features.
For O Romeo, the absence of visible ratings has not stopped discussions on social media, where viewers continue to share their opinions freely. Many fans argue that audience reviews are an important democratic tool that gives moviegoers a voice beyond professional critics. Others feel that such measures may help ensure fairness if there is genuine concern about misuse of the system.
Neither the film’s production team nor BookMyShow has issued a detailed public clarification at the time of writing. Until an official statement is released, the exact reason remains a matter of speculation. What is clear, however, is that digital reputation management is becoming an increasingly sensitive aspect of film releases in India.
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