WPP’s new chief executive Cindy Rose has launched a major overhaul of the advertising giant’s business model with wide reaching implications for staff. Her strategy, known as Elevate28, aims to modernize operations improve efficiency and integrate artificial intelligence into client services while reversing a decline in revenue and profits.
The company is moving away from its traditional holding structure toward a more unified operating model. Instead of hundreds of independently operating agencies the business will be organized into four core units focused on media creative production and enterprise solutions. This change is designed to improve collaboration simplify management and provide clients with more integrated services.
Cost efficiency is a central goal of the transformation with WPP targeting annual savings of approximately five hundred million pounds by 2028. Streamlining operations and removing duplicate roles in back office support and finance will contribute to these savings. While exact details on potential job reductions have not been disclosed some positions are expected to evolve or be consolidated as the new structure is implemented.
Artificial intelligence will play a larger role in the company’s operations with staff using AI platforms to enhance client campaigns and internal workflows. The initiative reflects a broader industry trend where technology is increasingly integrated into agency services to improve speed and effectiveness.
Cultural changes accompany the operational overhaul. Rose has recognized that transformation may cause anxiety among employees but emphasizes the opportunities the new model offers. Staff willing to adapt may find growth in areas such as AI driven solutions digital services and enterprise offerings.
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